Meta Ads (Facebook and Instagram): Your comprehensive guide to getting started and seeing results
If you are starting out in digital marketing, or have a business and are thinking about advertising.
Facebook and Instagram are two of the first platforms you need to master.
Why?
Simply because its audience is large, its tools are flexible, and it fits small and large budgets.
What are Meta Ads?
Meta Ads include every ad that appears on:
Facebook (Posts, Stories, Videos, Marketplace)
Instagram (Posts, Stories, Rails)
through which you can reach a specific audience of your choice and display your ad at the right place and time.
Why do people advertise on Meta?
Huge number of users in the Arab world (especially Jordan, Iraq, Saudi Arabia, Egypt)
Very precise targeting options (age, location, interests, language, device type…)
Suitable for almost all types of products and services
Even if your budget is low
How does a meta algorithm work?
Understanding the algorithm will help you achieve the best result at the lowest cost.
The algorithm likes two things:
Ads that get results quickly (Conversions / Clicks)
Strong engagement (Comments – Shares – Saves)
So if your ad is good and gets people to engage, the platform will give it more exposure.
Steps to setting up your first ad campaign:
1. Choose an Objective
Do you want to:
Website visits?
Messages?
Video views?
Purchases?
Choosing the right target = stronger results.
2. Identify the Audience
For example:
Men between 25-45 years old
in Amman, Jordan
who are interested in electronics
You can also do Lookalike or Retargeting audiences
3. Select Placement
Automatic (platform of your choice)
or manual (Facebook only? Instagram? Stories?)
I recommend first selecting “Automatic” and then monitoring.
4. Add budget and duration
For example:
5 Dinars per day x 7 days = 35 Dinars
or total campaign 50 Dinars for 10 days
Start small, improve later.
5. Design the ad
Attractive image or video
Short and clear text
Call to action (Buy now – Contact us – Learn more)
Golden tip as a coach: A/B test more than one ad and see which one works best.
What should you watch for during the campaign?
| Indicator | Shu means | Excellent if… |
|---|---|---|
| CTR | Click-through rate | More than 1% |
| CPC | Cost per click | The more you say, the better |
| Results of the act | How many people sent, bought, entered the site? | Variable and depends on the project |
| Interaction | Comments, Shares, Save, View Full | Variable and depends on the project |
Are Facebook and Instagram right for every business?
Yes, if you are:
Online store owner
Offering a local service (salon, delivery, training…)
Launching a new product
Promoting an event or special offer
Startup with a limited budget
Not suitable if your audience is not on social media (e.g. B2B tech companies – LinkedIn or Google are better for them)
Tips from a marketing expert:
Don’t start a big campaign before you try small ones
Monitor results every 2-3 days
Use short videos – especially for Rails
Don’t write too long text
Create content that looks like natural content, not a “blatant advertisement”
Okay, what’s next?
As a marketing coach and consultant, I can help you:
I’ll walk you through step-by-step to learn how to build successful campaigns from scratch –
Understand the analytics, design ads that attract, engage, and deliver real results.
✅ With practical support and real-life examples from the Arab market. With practical support and examples from the Arab market
We study your project in detail and give you a customized advertising plan.
We determine your goal, audience, budget, and the best advertising tools for you.
🎯 Our professional team services:
From design to management and analysis, we take care of everything for you.
🔍 Clear reports + tangible results = peace of mind and professional work.
Meta advertising isn’t just “boost a post” and call it a day, it’s a science, an art, and a plan.
Start today, learn right, and see the difference in your project in a matter of weeks.
Contact me now or sign up for the course and let the ad work for you!
📲 Contact me now or sign up for the course and let your business shine among the competition ✨
